The Pro-Poor Tourism Development Program is developed to promote tourism that supports the preservation of the culture and general development of local communities. This is Tourism which is in the best interest of communities and strives for mutual benefit between tourists, investors, drivers and host communities in terms of sustainable tourism.

Tourism which reduces negative impacts on tourism resources, where local communities and tourism players continue experiencing benefits of tourism at present and future generation. Tourism that supports the economic development of local communities through direct and indirect engagement into commercial activities between local communities and tourism sector players.  Tourism which engages with communities in voluntary work delivering different services such as: travelers volunteering their skills in hospitals, schools, children homes, elderly homes, community owned conservancies.

This program seeks to strategically use tourism to address the current development challenges facing the vulnerable and marginalized local communities in the tourist destinations.

The program aims at making tourism destinations in Kenya, better places for the local people to live in and better places for both the local and foreign tourists to visit more often. The program engages and

encourages tour operators, hoteliers, governments, local people and tourists to take responsibility and engage in activities that make tourism more sustainable and beneficial.